Thanks to the Coronavirus, people are buying homes without ever setting foot inside until move-in day. Before the outbreak, this tactic was usually thought of as risky or desperate. Now that this strategy is becoming normalized, there are ways to step up and make your listing stand out above the rest.
How to sell your home virtually
Staging is more important than ever
Since searching for real estate is basically 100% online now, it is more important than ever to make your home look as good as possible. In addition, staging your home is one of the most important ways to sell your home quickly for top dollar. According to Realtor.com, staged homes sell 88% faster and for an average of 20% more than homes that aren’t staged. Ask your real estate agent if they have experience staging homes or know someone who is a professional home stager. Making sure your home is staged in a professional manner will help make an amazing virtual first impression; which leads into the next point:
What do you look at first when shopping for a home? The pictures! It cannot be overstated how much of a difference that professional real estate photography makes when it comes to selling your home. professional photographers know the best angles, lighting, and placements to give the photos maximum impact. In addition, sunset or sunrise photos (aka “The Golden Hour”) provide amazing contrast and color.
Another growing feature of real estate during Coronavirus is the rise in virtual tours. The ability to tour and buy a home sight-unseen is quickly becoming popular. Build Idaho uses state-of the art Matterport virtual home tours to get Ultra-High Definition 360 degree tours of the entire house that give you the clarity of being there in person. In addition, Build Idaho agents will do a virtual walk-through of the house using video chat, so you can ask questions and get a moving look around the house while you sit at your kitchen table.
Build Idaho takes care of all of our listing photography, videography, and virtual tours with our in-house team of professional photographers and videographers as part of our winning marketing strategy.
Highlight how your home addresses today’s needs
In addition to how awesome your home looks, you need to show potential buyers what your home can offer them—especially when it comes to the societal and workplace changes brought about by the COVID-19 outbreak. Features such as plenty of square footage, large yard (bonus if it’s measured in acres), home office, or extra bedroom that can be converted into a home office all are standout features in the current market conditions that are highly sought-after for people who are working from home full-time or escaping the large urban centers.
If you are ready to sell your home, now is the time. Prices are up and homes are selling fast. Give us a call at 208.724.9636 to get started today.